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UNIQUE – A BRAND IS AN OBLIGATION

Customers will base their ideas of a brand on everything they perceive from the company behind it. Therefore brand management must encompass the entire marketing mix in the form of a consistent customer- and market-oriented concept.

THE PERSONALITY OF A CORPORATION

The necessary basic prerequisite for establishing a brand is the promise of superior product attributes and performance. These are and always will be the key to success. A logical, creative concept must be found to communicate these distinctive Features to the market both intellectually and emotionally. Keeping the promises made by the brand paves the way to creating tangible added value through cultivating a “brand”.

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